By choosing our own brand, Wooly, you’re dealing directly with the manufacturer, ensuring the highest quality at the most competitive price. Our headquarters and R&D are based in Winnipeg, Canada, while our products are expertly crafted in Ukraine using premium Australian merino wool. Through efficient organization, we are able to offer exceptional value without compromising on quality. Choosing Wooly by Sommerino means you are getting the best in children's clothing, crafted with care and attention.